So, believe me: I researched and searched for months for THE guitar strap, and for me this was it. Why?
First, I wanted something sturdy, good looking and comfortable. My first idea was "alright let's get something Hendrix-wise for my Strat".
However, every option I found in physical stores was either not at all comfortable or unreliable according to users' reviews (pay attention to any metallic buttons or similar in some straps, as they can damage the painting of your +1k€ instrument). So, most of them had the looks but not the reliability.
I tried looking for online options, even "boutique" hand-made ones. But no picture or info could really offer me answers to my questions: Is this gonna protect my instrument and my shoulder/back, while looking decent enough? I couldn't risk.
PRO tip: Finally, I grabbed my older strap and asked myself "why has this been so good during the last 8 years?". So, I looked for something with similar ergonomy/design (not looks) and paid special attention to improve the material.
Voilà - I found this strap.
It is super comfortable, the material is beautiful, quality/price ratio is excellent, I have used it already for months and I am very happy with the feeling and looks!
Okey okey, it can be for some people strange to have such a hard strap, but it hasn't bothered me to the extent of affecting my playing, quite the opposite. So, for this possibility or mini flaw, I take one star out.
So, the research was fruitful and now I pass you the hint of experience.
Let's rock!